Wanting to better itself as a company by reducing its energy consumption and waste output, ABC Radio Networks President asked the marketing team, an internal agency, to put together a program that delivered on three key points: 1) Made the network more environmentally friendly, 2) reduced costs, 3) included a platform for our programming and nationally syndicated talent to participate in spreading the word about improving our environment, and provide a platform for our advertisers to participate in supporting our green initiative.
The network reduced its environmental footprint by almost 25%. Total yearly savings were in excess of $2 million dollars. The Green Week programming platform and Green Across America events generated almost $5 million dollars in green specific sponsorships and advertising.
