Activation
A Multi-pronged
Approach
Wanting to better itself as a company by reducing its energy consumption and waste output, ABC Radio Networks President asked the marketing team, an internal agency, to put together a program that delivered on three key points: 1) Made the network more environmentally friendly, 2) reduced costs, 3) included a platform for ABC's programming and nationally syndicated talent to participate in spreading the word about improving our environment, and provided a platform for the network's advertisers to participate in supporting its green initiative.
Activation
A Multi-pronged
Approach
