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Branded Content Development

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Nationally Syndicated Entertainment News

Background: After a review of the network’s product offerings, and research on multi-year advertising spending trends, one of the key growth areas in ad spending was 18-34 women. ABC Radio Networks needed to bolster their sellable audience, and they needed a high quality entertainment news offering. This led to the doors of Comcast Entertainment and E! Scope of Work: From the initial meeting with Comcast Entertainment, to the airing and launch of the syndicated features, I led the project from start to finish. The work included negotiation of business terms, and the distribution deal with ABC News.
Featured Content: Launch included seven audio features 30 to 90 seconds in length. Web and mobile offerings included syndicated online content and SMS entertainment news. Outcome: The new E! News audio features sold out nine months in advance, doubling year one projected revenues.

Branded Audio Content Montage Listen

Focused on young male adult viewers, audio content features focused on the world of video games and lifestyle appropriate entertainment news.

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Audio features focused on the world of fashion, design, interior decoration and urban lifestyle-related content.

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E! Entertainment and E! Online’s veteran entertainment reporter wraps up the week’s celebrity gossip and delivers the hottest dish

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E! Entertainment and E! Online’s veteran entertainment reporter wraps up the week’s celebrity gossip and delivers the hottest dish.

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Kristin Dos Santos, E! Entertainment and E! Online’s resident insider dishes scoop on the small screen’s shows and stars.

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E! News / E! News Now: A twice-daily report with exclusive breaking news bulletins hosted by top personalities from E! Entertainment and E! Online

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