Radiolicious was a native application player for the iPhone, a mobile tuner and aggregator for existing internet audio streams, and a mobile advertising platform that allows brands to amplify their traditional radio and audio advertising across mobile devices.
When asked to review this business, based on the market research completed, we believed without the proper consumer acquisition strategy in place, and a matched content strategy, Radiolicious would have limited success.
Based on the competitors already in the market, our recommendation was not to enter into a business partnership with the App maker. The decision was made to move forward anyway.
After 12 months, although radio station adoption was at least good, consumers did not engage with the content being offered at the levels required to justify continuing forward with the partnership. The out clause was executed and the business relationship was ended.
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