Task: Design and lead the development of Movable Type’s North American (English language) website. The new website encapsulates three key components: product education, e-commerce, and product support. Movabletype.com was redeveloped to clearly communicate pricing tiers with a simple, user-focused checkout. The site educated customers on the products' advantages and capabilities, and simplified how customers received product support. Prior to the redesign, all interactions were disjointed hurdles for customers.
Site integrations included: Salesforce, Desk.com for customer support, Fresh Books, Google Analytics, Crazy Egg, Stripe, MailChimp, Click to Call features, and a new custom licensing system, all hosted on Amazon EC2.
The project also led to a complete brand refresh.
